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5 Functions of Marketing


5 Functions of Marketing

Business is the exchange of goods and services and marketing is expediting that process of exchange. It is always great to brush up on basics and get in-depth knowledge of the subject you’re going to apply to your business. Marketing may seem like a basic and easy task however it has a structure to it that is important to understand and respect.

Take a look at these 5 marketing functions that will help you comprehend the concept and form strategies with a clear picture of the future.


Promotion includes social media marketing, email marketing, marketing campaigns, and public relations. Every business needs to promote itself to give users an idea of what it has to offer. Your unique value must be able to grab the user’s attention, which is exactly why promotion is one of the most creative aspects of marketing.

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